06.06.2007
Implementation of new Content Management system increases GNATUK’s web traffic by over 2500%!:
Gnat UK is a selective demolition company, based in North Yorkshire and Derbyshire. Following ci-media’s design and implementation of their corporate identity and web site, our brief was to fast track GNAT’s specialist services to feature prominently in the UK web traffic Search Engine listings...
Demolition is very much a niche market, with a number of ‘big players’ at the top of the food chain. To ensure that GNAT got first bite of the cherry, our first strategy was to devise a successful pay per click campaign which positioned them repeatedly within the top six web listings, which in turn has resulted in greatly increased volumes of traffic to their site.
Building on that success we have now added a Content Managed News page to the GNATUK site. This facility allows GNAT to upload news articles, safety bulletins, sales information etc., onto their web site in real-time, providing an instantly updateable resourse of direct relevance to the target audience. It also encourages customer loyalty and meaningful communication and dialogue between GNATUK and their customer base.
During the first week of operation, traffic to the site increased by 2506%.
GNAT Director, Nick Turnbull says:
"The News Page allows us to respond immediately to developments within the Demolition industry... for example, we can advise our clients of relevant changes in Health and Safety Legislation, we can promote new Plant and Machinery offers, we can demonstrate innovative, best practice working methods by direct reference to live projects. In short, it gives our existing client base a tangible reason to re-visit gnatuk.com for up to the minute information".
contact ci-media to find out how we can help your business be seen and noticed.
