Client

Casper Shipping Limited

Scope of Project

• Corporate Identity / Re-Branding
• Brochure and Book Design
• Website Design
• Press Ads

Casper Shipping is a commercial shipping agency with worldwide reputation and a heritage that can be traced back to 1873. Following a re-branding audit in 2010 CI-MEDIA were again commissioned to update Caspers' global branding and its application to Logotype, Website, Stationery, Signage systems, Promotional print literature, Press advertising and Newsletter formats.

The rotating banners (right) illustrate various elements of this process as applied to the following:

The new Casper Shipping Website
The new site incorporates a bespoke Content Management System, enabling key staff to update their generic content and News Pages in-house.  View the casper website here: http://www.casperltd.com

Leather case-bound book celebrating Caspers' Heritage
This Commemorative Book was designed to celebrate a management buyout of the Company. The book, printed as a lavish Leather Case Bound format, with silver blocking on the cover and marbled fly-leaves traces Casper's heritage and growth from its inception in 1873. Lavish use was made throughout of original archival images of the Ports and company ledgers, alongside commissioned and stock photography.

 A4 Inserts targeting Caspers' diverse industry and client sectors
Four examples which fit into their oversize A4 Folders, enabling different 'packages' to be sent appropriate to different industry sectors.

ShipWrite- Casper Shipping's Newsletter
A six page A4 DL Newsletter for distribution to Casper clients in print form and available as a pdf for web download