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Seaton Carew Golf Club
Scope of Project
- Branding and Identity
- Strategic Marketing Material
- Packaging and Brochure Design
CI-MEDIA was asked to devise a promotional pack to attract and encourage local Businesses to apply for Corporate Membership to this long established Golf Club..
We focussed on a booklet to celebrate the Golf Club's heritage and to highlight the clear benefits of corporate membership of this Championship Links Course.
Seaton Carew Golf Course- the 10th oldest championship golf club in the country, boasts a distinguished ancestry, so the booklet was ’written from beyond the grave’ by its long deceased founder Duncan McCuaig. It describes the origins of the club and its rich golfing heritage. The booklet was presented in a die cut box, (shown right), complete with corporate membership forms, an invitation to enjoy a complimentary round of golf with the club Captain, and an SCGC branded golf ball neatly putted in the die-cut hole!
The club logo was re-designed and re-drawn in vector format, based on a gold medal in their trophy cabinet. To ensure the brand consistency. this was also applied to their stationery material.. Letterheads, Business Cards and Annual reports.